Assam Challenges Meghalaya in Concert Economy Race, Announces Major December Event

Assam has officially entered the concert economy race, challenging Meghalaya’s dominance as the music capital of the Northeast. Chief Minister Himanta Biswa Sarma announced a major international concert in Guwahati on December 8, featuring American rap sensation Post Malone.

Assam’s Push for Concert Tourism

The Assam government has approved a Concert Tourism Policy, aiming to position the state as a premier music and entertainment hub. The initiative follows Prime Minister Narendra Modi’s call for states to tap into the concert economy after Coldplay’s Ahmedabad tour generated ₹600 crore in revenue.

Post Malone to Headline Assam’s Concert Economy Launch

The Grammy-nominated rapper will perform in Guwahati, marking his first-ever concert in the Northeast and only his second performance in India. The event is expected to draw thousands of fans and boost Assam’s cultural tourism.

Healthy Competition with Meghalaya

Meghalaya has long been a hotspot for international artists, hosting Bryan Adams, Ed Sheeran, and Nick Carter. Assam now aims to match and surpass its neighbor by developing state-of-the-art concert venues in Guwahati, Jorhat, and Dibrugarh.

Economic Impact and Future Plans

The Assam government expects the Post Malone concert to generate significant revenue, similar to Coldplay’s Ahmedabad event. The policy includes viability gap funding (VGF) to support large-scale concerts and attract global performers.

Conclusion

With Assam stepping into the concert economy, the Northeast is set to become a major destination for international music events. As the Post Malone concert approaches, all eyes are on Assam’s ability to deliver a world-class experience.

For more updates on this developing story, stay tuned.