Notion Eyes India as Next Big Growth Market, Says Co-Founder Akshay Kothari

Productivity software giant Notion is doubling down on its India strategy, with co-founder Akshay Kothari calling the country the company’s “next major growth market”. In a recent interview, Kothari highlighted India’s rapid user adoption, especially among young professionals and startup unicorns, and outlined plans to enhance performance, localize payments, and expand R&D operations.

🇮🇳 Why India?

“India is a very fast-growing market in terms of usage. We’re very bullish on the market,” said Kothari, noting that APAC, and India in particular, are key to Notion’s global expansion.

Notion, which surpassed 100 million global users in 2024, is seeing strong traction in India across both individual and enterprise segments.

⚙️ Product Optimization for Indian Users

To better serve Indian users, Notion is focusing on:

• Faster performance on 3G and 4G networks
• Support for local payment methods like UPI, in addition to credit and debit cards
• Localized pricing models to suit Indian market sensitivities

“The top thing I would like is a bit faster Notion for India… and support for all local payment methods,” Kothari added.

🧪 Hyderabad: Notion’s Only R&D Hub Outside the U.S.

Notion’s Hyderabad office, established after acquiring Automate.io in 2021, now houses 60–70 employees, making up nearly 10% of the global workforce. It plays a core engineering role, not just support, and is central to Notion’s product innovation roadmap.

💡 Monetization Will Take Time

While Kothari acknowledged that monetization in India is still evolving, he remains optimistic:

“We grew up never paying for software. But that’s changing and people are starting to pay,” he said, adding that pricing may need to evolve to better fit the Indian market.

Stay tuned for updates on Notion’s India roadmap and product launches.