Marico Ltd, one of India’s leading consumer goods companies known for brands like Parachute, Saffola, Nihar, and Livon, has set an ambitious growth trajectory to become a ₹20,000 crore FMCG powerhouse by 2030. The company announced that it aims to double its revenue within the next five years as part of its strategic blueprint for accelerated growth in domestic and international markets.
Marico’s Growth Vision: Key Targets By 2030
Speaking at a recent investor meeting, Marico’s management revealed its clear targets for the upcoming decade:
- Revenue Doubling By FY2030: The company seeks to double its current annual revenue from approximately ₹10,000 crore to ₹20,000 crore by FY2030.
- 5-Year Focus: Within the next five years (by FY2029), Marico aims to double its revenue base through portfolio expansion, digital transformation, and enhanced rural penetration.
- Profitability & Margins: While focusing on topline growth, Marico plans to maintain its robust profitability ratios, ensuring sustainable EBITDA margins by optimising supply chain and cost efficiencies.
- New Category Expansion: Aggressive bets will continue in foods, premium personal care, health & wellness, and digital-first brands.
Breakdown Of Marico’s Strategic Pillars For Growth
| Strategic Pillar | Key Initiatives |
|---|---|
| Core Portfolio Strengthening | Enhance market share in coconut oil (Parachute) and edible oils (Saffola) through innovation and rural-focused SKUs. |
| Foods Business Expansion | Scale up Saffola Foods portfolio (oats, honey, noodles, immunity drinks) targeting ₹850-1,000 crore in near term. |
| Digital & D2C Brands | Invest in and acquire digital-first brands with potential to scale to ₹100 crore+ each. |
| International Business Growth | Increase contribution from international markets (Bangladesh, Vietnam, MENA) with focus on personal care and value-added hair oils. |
| Premium Personal Care | Strengthen presence in men’s grooming, skincare, and serums with Livon, Set Wet, and Just Herbs acquisitions. |
| Innovation & Sustainability | Drive sustainable packaging, direct farm sourcing, and product innovation leveraging technology. |
Why Is Marico Confident Of Doubling Its Revenue?
- Strong Core Brands: Parachute and Saffola continue to command leadership positions in their categories.
- Rural Growth Engine: The company sees untapped potential in rural India with rising disposable income and brand penetration.
- Digital Strategy: Focus on e-commerce and direct-to-consumer sales to improve consumer insights and margins.
- Global Synergies: Its international markets have been growing at high single to double digits, aiding consolidated revenue growth.
- Track Record: Over the last decade, Marico’s revenue CAGR has remained healthy, indicating strong execution capability.
Marico’s Current Business Performance Snapshot
| Metric (FY2024-25) | Value |
|---|---|
| Total Revenue | ₹10,209 crore |
| PAT (Profit After Tax) | ₹1,765 crore |
| EBITDA Margin | ~19% |
| Key Revenue Drivers | Parachute, Saffola Edible Oils & Foods, International hair care |
Analysts’ Take On Marico’s Ambitious Plan
Market analysts remain cautiously optimistic about Marico’s bold growth targets:
- Kotak Institutional Equities: “The FMCG market is evolving rapidly with D2C, premiumisation, and health-focused foods driving growth. Marico’s clear execution-led strategy can achieve its ₹20,000 crore revenue goal with structural portfolio diversification.”
- Motilal Oswal: “The challenge remains in maintaining margins while expanding aggressively in foods and digital brands. However, Marico’s capital allocation discipline offers comfort.”
Challenges Ahead For Marico
While the company is bullish, it acknowledges macro and market headwinds:
- Rising Input Costs: Volatility in copra and edible oil prices could impact gross margins.
- Intense Competition: Rivals like Dabur, Emami, HUL, and ITC are strengthening their rural and foods portfolios.
- Execution Risks In Digital & Foods: Scaling new categories while retaining brand trust is critical.
- Regulatory Environment: Changes in GST rates or FSSAI guidelines for packaged foods could affect timelines.
CEO Saugata Gupta’s Vision
Marico MD & CEO Saugata Gupta emphasised:
“We have laid out a roadmap to double revenue in five years through a combination of organic growth and inorganic acquisitions. The next phase will be driven by premiumisation, innovation, and digital transformation. Our aspiration to become a ₹20,000 crore FMCG company by 2030 reflects our commitment to creating value for stakeholders sustainably.”
Recent Strategic Moves By Marico
- Acquisition of Just Herbs: Strengthened Marico’s portfolio in natural personal care, herbal skincare, and Ayurveda segments.
- Saffola Immuniveda & Plant Sterol Beverages: Introduced health-focused beverages aligned with preventive wellness trends.
- Investment In True Elements: Enhanced presence in health foods and breakfast cereals.
- New Manufacturing Capacity: Expanded capacity utilisation in Bangladesh and India to cater to growing demand.
Conclusion
Marico’s announcement to double its revenue in the next five years and reach a ₹20,000 crore topline by 2030 is a bold yet structured aspiration. With its combination of strong core brands, robust rural strategies, digital bets, and disciplined capital allocation, the company is positioning itself as a future-ready FMCG leader in India and key Asian markets.
As India’s consumption story accelerates in both urban and rural areas, Marico’s strategic initiatives may well place it among the top FMCG conglomerates of the country by the end of the decade.
Disclaimer: This news article is for informational purposes only and is not intended as investment advice. Readers are advised to consult certified financial advisors before making any investment decisions.
