Meghalaya CM Launches ‘ProBites’ Yoghurt Brand in Shillong, Powered by Student Entrepreneurs

In a landmark initiative blending education, innovation, and entrepreneurship, Meghalaya Chief Minister Conrad K Sangma launched ‘ProBites’, a student-led probiotic yoghurt brand developed by final-year Biochemistry students from St. Anthony’s College, Shillong. The launch event, held on October 17, 2025, at the Dominic Conference Hall, marked a new chapter in youth-led enterprise in the Northeast, with the brand emerging from the college’s Centre for Entrepreneurship, Innovation & Incubation (SACCEII) under the mentorship of PRIME Meghalaya.

Founded by Bynraplang Nongphud, Saloni Kharsati, and Rishan Lyngdoh, ProBites offers a range of gut-friendly products including probiotic yoghurt, curd, and banana chips, designed to promote wellness and local dairy sustainability. The brand integrates scientific research with market-ready product development, showcasing how classroom learning can evolve into scalable business models.

🧠 Key Highlights of ProBites Launch in Shillong

The Chief Minister praised the students’ vision and commitment, stating that “ProBites is a symbol of Meghalaya’s entrepreneurial spirit and scientific excellence.”

📊 Timeline of ProBites Development and Launch

The brand is expected to expand across Meghalaya through local retail partnerships and school nutrition programs.

🗣️ Reactions from Students, Mentors, and Citizens

• CM Conrad Sangma: “This is the kind of innovation that will shape Meghalaya’s future economy.”
• SACCEII Mentor: “We’re proud to see science and entrepreneurship converge.”
• Local Citizen: “It’s inspiring to see students create something so impactful.”

The launch also featured felicitation of emerging innovators and a showcase of other student-led ventures in food and wellness.

🧾 Comparative Snapshot: Student-Led Food Startups in Northeast India

ProBites stands out for its integration of biochemistry research, dairy innovation, and tribal nutrition awareness.

🧭 What to Watch in ProBites’ Growth Strategy

• Retail Expansion: Tie-ups with local grocers and health food stores
• School Outreach: Nutritional awareness campaigns in Shillong schools
• Product Diversification: Plans to introduce probiotic lassi and fruit-based yoghurts
• Brand Storytelling: Leveraging student-led origin for digital marketing

The brand’s founders aim to make ProBites a Meghalaya-first wellness brand with national visibility by 2026.

Disclaimer

This news content is based on verified government statements, institutional briefings, and media reports as of October 19, 2025. It is intended for editorial use and public awareness. The information does not constitute business advice, product endorsement, or investment guidance and adheres to ethical journalism standards.