India’s budget and mid-range smartphone segment witnessed a disruptive entry on Monday as AI+ Technologies launched two new smartphones – AI+ Pulse and AI+ Nova 5G – with starting prices from Rs 4,999 onwards, offering AI-integrated features, 5G connectivity, and specifications designed to cater to the digital-first aspirations of youth, rural users, and first-time smartphone buyers.
AI+ Pulse and Nova 5G: Pricing and Variants
According to the company’s launch announcement:
| Model | Variant | Price (India) |
|---|---|---|
| AI+ Pulse | 2GB RAM + 32GB storage | ₹4,999 |
| AI+ Nova 5G | 4GB RAM + 64GB storage | ₹8,999 |
| AI+ Nova 5G | 6GB RAM + 128GB storage | ₹10,999 |
This pricing strategy positions AI+ as one of the most competitive brands in the sub-₹12,000 category, combining AI tools with 5G connectivity at entry-level affordability.
AI+ Pulse: Entry-Level AI Smartphone
Key Specifications:
- Display: 6.1-inch HD+ LCD, 60Hz refresh rate.
- Processor: Unisoc SC9863A octa-core chipset.
- RAM & Storage: 2GB RAM, 32GB internal storage (expandable up to 256GB via microSD).
- Camera: 8MP rear camera, 5MP front camera with AI beautification.
- Battery: 3,200mAh with standard 10W charging.
- Software: AI+ LiteOS based on Android 13 Go edition.
- Connectivity: 4G VoLTE, Wi-Fi, Bluetooth 5.0, GPS.
- Special AI Features: Offline voice assistant, AI image enhancer, language translation.
AI+ Nova 5G: Most Affordable 5G Smartphone by AI+
Key Specifications:
- Display: 6.5-inch FHD+ IPS LCD, 90Hz refresh rate.
- Processor: MediaTek Dimensity 6100+ chipset with integrated 5G modem.
- RAM & Storage: Available in 4GB/64GB and 6GB/128GB variants.
- Camera: Dual rear setup – 50MP primary + 2MP macro; 8MP front camera.
- Battery: 5,000mAh with 18W fast charging support.
- Software: AI+ OS based on Android 14 with exclusive AI tools.
- Connectivity: 5G SA/NSA bands, dual VoNR, Bluetooth 5.1, USB Type-C.
Exclusive AI+ Nova 5G Features
- AI Voice Command Centre: Enables multilingual offline and online commands for calls, SMS, camera, and apps.
- AI Smart Camera Suite: Includes AI scene detection, HDR optimisation, and portrait mode with edge refinement.
- AI Translate: Real-time camera-based text translation supporting 20 Indian and international languages.
- AI Battery Manager: Analyses user patterns to extend battery life by optimising background apps.
Company’s Focus: Democratise AI and 5G
Rahul Iyer, CEO of AI+ Technologies, stated at the launch event:
“Our vision is to make AI accessible to every Indian, irrespective of economic status. With AI+ Pulse and Nova 5G, we deliver future-ready connectivity and AI utilities at unmatched affordability.”
Competitor Comparison
| Brand | Model | Price | 5G Support | AI Features |
|---|---|---|---|---|
| AI+ | Nova 5G | ₹8,999 | Yes | AI camera, voice command, translation |
| Realme | Narzo N53 | ₹8,999 | No | Basic AI camera |
| Redmi | 12 5G | ₹11,999 | Yes | AI photography, MIUI AI tools |
| Poco | M6 Pro | ₹10,999 | Yes | AI filters and camera |
AI+ Nova 5G undercuts rivals in price while introducing proprietary offline AI features to differentiate itself in the crowded budget segment.
Market Strategy: Rural and Student Focus
The company plans to:
- Expand distribution via Reliance Digital, Croma, and top regional retailers.
- Partner with telecom operators for bundled data offers, targeting first-time smartphone users migrating from feature phones.
- Offer student discounts and easy finance options to increase penetration in Tier-2 and Tier-3 cities.
Early User Reactions
During the limited preview sale:
- Students appreciated AI Translate for quick study material references.
- Delivery personnel liked the lightweight AI+ Pulse with decent battery for calls and UPI apps.
- Senior citizens found the offline AI voice assistant useful for basic operations without internet dependency.
Challenges Ahead
| Challenge | Details |
|---|---|
| Brand recognition | AI+ is a new entrant; consumer trust building is essential. |
| Software updates | Sustaining timely OS and security updates to remain competitive. |
| Service network | Expanding after-sales support in smaller towns for seamless customer experience. |
AI+ Technologies’ Roadmap
The company aims to:
- Launch AI+ Max 5G with a large AMOLED display and enhanced AI features in Q4 2025.
- Introduce IoT devices and wearables integrated with its AI ecosystem by early 2026.
- Expand R&D in Pune and Bengaluru to develop indigenous AI utilities optimised for regional use cases.
Industry Analyst View
Rajeev Chaudhary, Senior Mobile Market Analyst, commented:
“AI+ has executed a strategic launch – democratising AI and 5G at sub-₹10,000 is a strong entry strategy. The brand’s success will depend on after-sales and consistent software support, which established brands continue to dominate.”
Conclusion
With the launch of AI+ Pulse at ₹4,999 and Nova 5G at ₹8,999, AI+ Technologies has taken a bold step in India’s budget smartphone segment, making AI utilities and 5G connectivity accessible to millions. The focus on real-life features such as offline voice assistance and AI translation resonates deeply with rural, student, and first-time smartphone buyers, positioning AI+ as a brand to watch in the coming quarters.
Disclaimer: This news content is for informational reporting purposes only. Readers are advised to verify exact offers, specifications, and service availability through official brand announcements and retail partners before making purchase decisions.
