A Bengaluru-based entrepreneur couple has sparked a viral conversation after publicly announcing their decision to leave the city, citing deteriorating air quality and persistent health issues. In a now-viral Instagram video, Aswin and Aparna, both 27 and working in corporate while running their own business, shared their experience of living in India’s tech capital for two years—and why they felt compelled to move out.
“You might hate us, but Bangalore is slowly killing us,” the video begins, setting the tone for a candid account of their struggles with breathing issues, allergies, and constant illness.
🌫️ Air Quality Concerns Trigger Exit
Despite loving the city’s weather, culture, and community, the couple said they began falling sick frequently. Aparna, who rarely caught a cold before, reported chronic sneezing and coughing, while Aswin developed respiratory problems.
Their turning point came in February when they checked the Air Quality Index (AQI) and found it had reached 297, a level classified as “very unhealthy” and bordering on “hazardous.”
“People say Bangalore has fresh air and great weather, but does it really?” Aparna questioned in the video.
🏙️ A Difficult But Necessary Decision
The couple emphasized that their decision wasn’t easy. “Our job and our friends are here,” they said, “but we have to put our health first.” They described Bengaluru as an ideal place to start a business but ultimately chose to prioritize cleaner air and long-term well-being.
📱 Viral Reactions and Online Backlash
The video, posted on their Instagram handle @zindagified, has garnered nearly 1 million views, sparking a mix of support and criticism. While some users applauded their honesty, others accused them of anti-migrant sentiment or blamed overpopulation for the city’s woes.
“We didn’t know what we were breathing every day,” the couple said, urging others to be more aware of urban air quality.
Stay tuned for more updates on India’s urban health and lifestyle trends.
