Birla Opus, the paints division of Grasim Industries, has officially become India’s second-largest decorative paints player by installed capacity, reaching 1,096 million litres per annum (MLPA). This milestone follows the launch of its Mahad plant, bringing the company closer to its target capacity of 1,332 MLPA.
Market Position & Expansion Plans
- Industry Rank: Birla Opus now trails only Asian Paints, which leads the sector with 1,850 MLPA.
- Upcoming Facility: The company is set to commence trial production at its sixth plant in Kharagpur in Q1FY26, with commercial production expected within the same fiscal year.
- Market Share: Birla Opus has secured a 21% share of the organised decorative paints industry, competing with Berger Paints, Kansai Nerolac, and AkzoNobel India.
Investment & Growth Strategy
- Total Capex: ₹9,352 crore spent as of March 31, 2025, covering 94% of the total project cost.
- Expansion Timeline: Grasim initially announced its paint business entry in August 2021 with a ₹5,000 crore investment, later doubling it to ₹10,000 crore in May 2022.
- Revenue Growth: Birla Opus has achieved strong quarter-on-quarter revenue growth, reaching a high single-digit market share in Q4FY25.
Industry Outlook & Future Potential
India’s decorative paints market, valued at ₹72,000 crore, is projected to grow 10% annually over the next decade, driven by housing demand, urbanisation, and premiumisation. Despite this growth, India’s per capita paint consumption remains low at 3.5 kg per annum, compared to the global average of 10 kg, indicating significant expansion opportunities.
Stay tuned for more updates on India’s paints industry and market trends! 🚀
