Dabur India Ltd, one of the country’s leading FMCG brands, has unveiled a refreshed growth strategy aimed at achieving double-digit revenue and profit growth by FY28. The company plans to modernize its product portfolio, expand premium offerings, and aggressively pursue mergers and acquisitions to strengthen its market position.
Strategic Overhaul for Sustainable Growth
Dabur’s seven-pronged approach includes:
- Scaling core brands such as Dabur Red, Real, Chyawanprash, Honey, Hajmola, Amla, Odonil, and Vatika through increased investments.
- Premiumization and contemporization across categories, including serums, conditioners, masks in hair care, benefit-led toothpastes in oral care, and health-focused beverages.
- Exiting underperforming segments like Vedic Tea, adult diapers, and Dabur Vita to free up resources for high-growth areas.
- Expanding in health and wellness, focusing on gut health, stress relief, and lifestyle management.
- Strengthening e-commerce and quick commerce channels to enhance urban and rural market penetration.
- Optimizing distribution networks by consolidating stockists and improving return on investment in general trade.
- Aggressive M&A strategy to acquire brands in healthcare, wellness foods, and premium personal care.
Financial Performance and Market Outlook
Dabur reported a 3.6% increase in consolidated revenue to ₹12,563 crore for FY25, while Q4 revenue grew marginally to ₹2,830 crore. However, net profit declined by 8.3% to ₹312.73 crore, reflecting subdued demand trends.
Despite near-term challenges, CEO Mohit Malhotra remains optimistic, stating, “Our ambition is to achieve sustainable double-digit CAGR by FY28 in both topline and bottom line. This renewed strategy builds on our core strengths while pivoting towards future-ready levers of value creation.”
With a strong focus on premiumization, digital expansion, and strategic acquisitions, Dabur aims to strengthen its leadership in the FMCG sector while adapting to evolving consumer preferences.
