Gurugram’s Bristol Chowk Liquor Vend Sells for ₹98 Crore, Sets Haryana Record

In a historic auction, Bristol Chowk, located on Gurugram’s upscale Golf Course Road, has become Haryana’s most expensive liquor vend, fetching a staggering ₹98.6 crore. The bid, secured by G-Town Wines, marks a near 100% surge from last year’s auction price of ₹49.3 crore.

Key Highlights of the Auction

• Record-Breaking Bid: The ₹98.6 crore bid represents a 4.2% increase over the reserve price of ₹94.6 crore.
• Extended Licence Period: The new 22-month licence duration (June 2025–March 2027) contributed to the sharp rise in auction value.
• Gurugram’s Dominance: The city contributes 35-40% of Haryana’s excise revenue, playing a crucial role in the state’s financial targets.
• Competitive Bidding: Other high-value zones include DLF-3 (₹63 crore) and Shankar Chowk (₹62 crore).

Impact on Haryana’s Excise Revenue

The Haryana government aims to collect ₹14,064 crore from excise auctions this cycle, following a shortfall in the previous fiscal year. The latest auction signals strong demand despite tighter regulations, including earlier closing times for urban vendors and restrictions on alcohol sales in smaller villages.

Future Auctions and Market Trends

With 21 more zones in Gurugram West set for auction on June 3, followed by 29 zones in Gurugram East on June 5, industry experts anticipate continued high bids for premium locations.

For more updates on Haryana’s excise policy and business trends, stay tuned!