India Set to Become World’s Largest Scotch Whisky Market as Scotch Whisky Association Eyes Strategic Partnerships with Indian Malt Producers
India is poised to become the world’s largest market for Scotch whisky, both in terms of volume and value, according to the Scotch Whisky Association (SWA). The announcement was made by SWA Chief Executive Mark Kent, who emphasized India’s rapid economic growth, rising middle-class affluence, and evolving consumer preferences as key drivers behind this transformation….