Tilaknagar Industries, known for its Mansion House brandy, has emerged as the frontrunner in the race to acquire Imperial Blue whisky from French liquor giant Pernod Ricard. The deal, valued at up to $600 million, could be the largest liquor industry M&A since 2013.
🔴 Key Highlights:
- Tilaknagar Industries and Inbrew Beverages are competing for the acquisition, but Tilaknagar’s offer is reportedly stronger.
- Imperial Blue ranks as the eighth bestselling whisky worldwide, selling 22.8 million nine-litre cases in 2023.
- Pernod Ricard aims to focus on premium brands like Glenlivet, Chivas Regal, and Jameson after the sale.
📢 Strategic Impact:
- A successful acquisition would expand Tilaknagar’s whisky portfolio, reducing its reliance on brandy sales.
- The deal will be financed through internal accruals, bank borrowings, and private equity funding.
- Binding bids are expected by June 23, with final negotiations underway.
👉 What do you think of this high-stakes acquisition? Let us know in the comments!
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