In a rare convergence of interest, both Apple and Meta are reportedly exploring the acquisition of Perplexity AI, a fast-rising AI startup known for its conversational search engine and multi-model AI assistant. The move signals a strategic shift in Silicon Valley’s AI arms race, as tech giants scramble to secure cutting-edge talent, innovative platforms, and alternatives to Google’s search dominance.
🔍 What Makes Perplexity AI So Valuable?
Founded in 2022 by Aravind Srinivas and a team of AI researchers, Perplexity AI has grown into a formidable player with over 15 million users. Its platform allows users to query across multiple large language models (LLMs)—including its own model, Sonar—and delivers source-backed, conversational answers that rival traditional search engines.
“Perplexity isn’t just another chatbot—it’s a reimagining of how people access knowledge,” said a senior analyst at CERRE.
Its ability to rapidly build features atop popular LLMs and offer transparent, citation-rich responses has made it a favorite among researchers, students, and professionals alike.
🍎 Why Apple Is Interested
Apple’s AI strategy has been criticized for lagging behind rivals. With Siri upgrades delayed until 2026, acquiring Perplexity could give Apple a ready-made AI search engine, a voice assistant, and a talented team to accelerate its AI roadmap. The move would also align with Apple’s focus on privacy-first AI, as Perplexity’s architecture allows for more on-device intelligence.
📱 Why Meta Wants In
Meta, already investing heavily in AI through LLaMA models and its Reality Labs division, sees Perplexity as a way to enhance its AI assistant ecosystem across WhatsApp, Instagram, and the metaverse. The acquisition could also help Meta compete more directly with Google’s Gemini and Microsoft-backed OpenAI.
💰 Valuation and Deal Status
Perplexity is reportedly valued between $18–20 billion, though it remains unclear whether formal acquisition talks have begun. Both Apple and Meta have declined to comment publicly, but insiders suggest that internal discussions are active, and a deal could reshape the AI landscape.
Stay tuned for updates on this high-stakes AI bidding war.
