The Buc-ee’s Phenomenon: International Tourists Embrace American Roadside Culture Ahead of FIFA World Cup
A New American Icon International soccer fans arriving in the United States this month for the FIFA World Cup festivities have unexpectedly turned their attention away from the pitch and toward the aisles of Buc-ee’s, the iconic Texas-based convenience store chain. As tourists navigate the vast American highway system, social media platforms have become flooded…