CCI Launches Antitrust Probe into Pernod Ricard’s Retail Practices
The Investigation Begins The Competition Commission of India (CCI) has officially launched an antitrust investigation into the Indian operations of global liquor giant Pernod Ricard. The probe, initiated in 2024, focuses on allegations that the company engaged in anti-competitive agreements with retailers in New Delhi to unfairly bolster its market share. Regulators are examining claims…