The Strength Revolution: Indian Women Rewrite Fitness Norms in the Weight Room

The Strength Revolution: Indian Women Rewrite Fitness Norms in the Weight Room

Across urban centers in India, a significant demographic shift is unfolding within fitness centers as women increasingly abandon traditional cardio-focused routines in favor of heavy strength training. Throughout 2023 and early 2024, gym owners and personal trainers have reported a surge in female enrollment for barbell programs, deadlifts, and pull-up training, signaling a departure from…

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