New Retail Footprint Luxury athleisure brand Athletifreak officially entered the Indian market this week with the opening of its first physical flagship store in Delhi. Founded in the United States by Noor and Mo Wadhwani, the brand has secured high-profile backing from Bollywood actor Shahid Kapoor and his spouse, Mira Kapoor, who serve as both…
As global consumer habits shift toward versatile utility, the athleisure market has cemented its position as a dominant force in the retail sector throughout 2024, blending high-performance textile engineering with aesthetic appeal to transition from gym floors to boardrooms. The Evolution of Comfort-Driven Fashion The rise of athleisure represents a fundamental change in how society…
Luxury athleisure brand Athletifreak officially entered the Indian market this week, opening its inaugural brick-and-mortar storefront in New Delhi. Founded in the United States by entrepreneurs Noor and Mo Wadhwani, the expansion is bolstered by a strategic partnership with Bollywood actor Shahid Kapoor and his wife, Mira Kapoor, who serve as both brand ambassadors and…
